|Real Men Wear MANDOM|
In 1970 Charles Bronson had become a big star in Japan thanks to 'Once Upon A Time In The West' & was viewed as the quintessential 'Western Man'. Bronson agreed to star in a television advert for a male toiletry corporation named 'Mandom'. For four days work Bronson received $100,000, which was more than he had received for the iconic roles in The Magnificent Seven & The Great Escape put together.
Within weeks of the advert hitting Japanese screens 'Mandom' had become the top selling male toiletry product in the whole of Japan.
The Homo-eroticism of this advert knows no bounds with Bronson splashing himself with the product with such brutal force that gun shots have to soundtrack his every move. Then there is the little camp twist (with pipe in mouth to show he is still a hard bastard) whilst throwing his shirt across the room which is simply sensational.
An interesting fact regarding this commercial is that it was infact directed by Nobuhiko Ohbayashi who put out one of the most batshit crazy movies I've ever seen in 'House'.
& here is the infamous commercial, probably the greatest advert in the history of Japanese television.